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“At Inkfish we believe that immersing our team in the culture of our partners is the secret of our success.” Some of our ongoing client relationships go back to 2000 or earlier. This reflects our capacity to act as a trusted partner on our client’s behalf across a wide range of projects. With this particular client, we now have a 45-strong team dedicated to their account. Challenge: With plans for a number of simultaneous campaigns, the client needed us to quickly acquire a detailed understanding of their entire product range… and also a firm grasp of their brand. Solution: In time, we have built a strong relationship directly with their clients – having converted several campaigns into successful outcomes… and having also helped to reinforce their core brand values. Snapshot: There is no substitute for first-hand product knowledge. That’s why our agents go to the trouble of regularly test-driving every car in our clients’ entire range. |
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