“Importantly, we choose partners, like Inkfish, with value that reflect our own ~ excellent service, simplicity and value for money.”

Sometimes our clients face a major ‘breakthrough’ campaign that takes their entire business in a new direction, and requires re-educating existing customers and also reaching out to entirely new audiences. Inkfish has played an integral role in several such campaigns.

Challenge:

Faced with aggressive acquisition goals, our client required us to manage  - in terms of the customer relationship - the entire end-to-end life cycle.

Solution:

Through a series of detailed daily workshops, Inkfish supported the client to map out each stage of the customer journey process. Since then, we have successfully ‘rolled out’ the first phases of this campaign – at one end, handling a significant volume of customer enquiries… at the other, creating a dedicated ‘customer save’ team.

Snapshot:

One area where we have given our client an edge is to help them offer only ‘real person support’ – with a marked absence of any ‘automated assistants’. We helped them make this service available 24 hours a day, 365 days a year.