“We needed an outsourcer who clearly understood the importance of the brand, and who could also provide the level of service appropriate for a market leader.”

As a market-leading name in home entertainment, our client was looking to provide its customers with a seamless repair and replacement service.

Challenge:

From the ground up, we needed to create a fully integrated contact strategy… one that would embrace everything from direct marketing & customer service… to risk management & claims processing… right through to repair management & accessory dispatch.

Solution:

To help create ‘brand immersion’, a train-the-trainer method was utilised. It meant that the Inkfish team received exactly the same training as the client’s own trainers. Since the campaign’s start, there’s been - among those who’ve chosen this plan - a marked increase in client loyalty.

Snapshot:

Thanks to the use of advanced IT technology, it’s possible to track sales performance throughout the day, hour by hour.