UNAT Appoints Inkfish as Outsourcer

AIG, the world's largest insurance company, is one of the biggest purchasers of telemarketing services in the world. With immediate effect, their UK Insurance Management division UNAT Direct, have appointed Inkfish call centres to support them in acquiring new customers on behalf of their sponsors.

The business is being handled from Inkfish’s Brighton call centre, which forms one of four key Inkfish sites based around the UK. Customer-profiled data sets are supplied by the client and contacted by Inkfish at appropriate times of the day. This is done in accordance with Inkfish’s own expert data management skills, maximising the return for AIG on the information they provide.

”AIG have some of the most rigorous set up protocols and system testing procedures that it has ever been our pleasure to meet,” says David Potter, Inkfish's Sales Director. “We are delighted by our appointment which is an endorsement of our own stringent internal procedures.”

Dan Cuthbert, Telemarketing Operations Manager for UNAT, emphasises this point. 'We appointed Inkfish because they have the correct focus on quality, and this above all is paramount for us. AIG work in an extremely competitive market and both they and UNAT are proud that our chief differentiator from our competitors is not only the quality of our products, but also, the attention we place on delivering world class customer service to our sponsor's customers. In order to do that, we need to appoint an agency that is as committed to quality as us. We are confident that Inkfish are up to that challenge.

As well as this, we have been satisfied that Inkfish have the necessary experience in our related field and the relevant parties have been satisfied that they have the technical expertise and equipment at the Brighton site to deliver an optimum service.’