Costs are always critical ~ but only as a single factor in the value equation.

For example: If cross selling or up-selling are possibilities with your calls, taking a lowest cost approach may not provide best value. Similarly, if your brand represents certain quality standards, there are dangers associated with low cost.

In effect, it is always smart to start with the wider context of what matters most to your organisation – as a whole, and in terms of the specific project in hand.

Inkfish is a strong exponent of the ‘best value’ approach. We will not just implement your project but will actually interrogate the brief in order to:

1. provide a bespoke solution
2. deliver your long-term business goals, and                    
3. maximise your ROI.

Believing in ‘best value’ is one thing; delivering it is another.

At Inkfish, we are so confident that we can deliver ‘best value’ that we often work on a risk-sharing pricing model – that way, you can be sure we are directing every effort towards achieving your objectives.

For example: A classic example of risk share is to design commercial levels on an activity and outcome basis.

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